real-time bidding
Plural
real-time biddings
1
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
Real-time bidding (RTB) is a method of buying and selling online advertising space in real time through an auction process. Advertisers bid on ad impressions as they become available, and the highest bid wins the opportunity to display an ad to a specific user. This process happens in milliseconds, as users visit websites or view content. RTB allows advertisers to target their ads more precisely, based on factors such as user behavior, demographics, and location, while providing publishers with a way to maximize revenue by selling ad space to the highest bidder.
- The company used real-time bidding to show ads to users who were most likely to be interested in their products.
- The marketing team was excited to try real-time bidding because it could give them a competitive edge in reaching customers.
- Many social media platforms use real-time bidding to decide which ads to display in users' feeds.
- I learned that real-time bidding helps websites earn more money by selling ad space to the highest bidder.